Among the many watch brands, a number stand out as true pioneers and rebels: Audemars Piguet’s octagonal bezel; Cartier captured the aviator’s view of the sky in the world’s first wristwatch; Chanel challenged traditional gender codes with elegance; Hublot broke material boundaries through fusion artistry; IWC brought an engineer’s tech revolution to the world of F1; Jaeger-LeCoultre used upside-down thinking to weave poetic complexities of time; Omega marked humanity’s steps with precision, from lunar landings to Olympic triumphs; and Vacheron Constantin carved the spirit of exploration in stone across centuries.
GQ Hong Kong presents this horology photo series as a tribute to the adventurous spirit in the watchmaking world.







Text: Joel Leung
Photographer: Ching
Styling: Koh Sok Hui