Ren Meguro for Fendi: J-Pop’s Sharpest Star Steps into Fashion’s Frontline
Fendi’s Spring/Summer 2025 campaign just got its dose of J-Pop charisma. It’s a savvy, stylish move from the Roman house as it celebrates a landmark centenary this year—100 years of crafting luxury with an edge. In true anniversary fashion, the brand is not only looking back at its heritage but redefining what the next century of Fendi masculinity looks like. Enter Meguro, whose blend of soft-spoken sophistication and star power makes him the perfect fit.
Shot in a campaign that oozes quiet power and refined cool, Meguro wears pieces from Silvia Venturini Fendi’s latest menswear collection. The vibe? Modern, mellow, and effortlessly chic. Think off-kilter knits, tonal layering, and accessories that speak louder than they shout.
Meguro’s personal favorite? A navy blue asymmetric knit laced with see-through detailing — a balance of rebellion and refinement. “There’s something steady yet fresh about this collection,” he tells us. “It’s calm, but not boring. Fendi makes you feel strong without having to be loud.”
And while the visuals impress, so does Meguro’s meticulous attention to detail. He reveals he had a hand in adjusting some elements during the shoot — a testament to his eye for fashion, and perhaps, a hint at future creative partnerships. “I was really proud of how it turned out. I want to use this platform to help people feel more connected to the brand — and maybe even fall in love with it like I did.”
This appointment is more than just a campaign. It’s a cultural signal. In the past years, Fendi has been building a global narrative with iconic Asian names. Joining the ranks of other regional ambassadors are Stray Kids’ leader Bang Chan, Taiwanese actor Greg Hsu, South Korean actress Song Hye-kyo, and IVE’s An Yujin. Meguro’s appointment adds Japan’s unique fashion sensibility to Fendi’s ever-diversifying universe.
So, what does the Fendi man represent, according to Meguro? “He’s playful, bold, but sure of himself. He doesn’t bend — he evolves. That’s how I live, too. I’ve always believed in staying true to myself, even if the path isn’t easy. Fendi understands that.”
This season’s collection is stacked with new signatures and clever reworks of the classics: the ever-coveted Peekaboo ISeeU Soft, the new double-zip Baguette crossbody, plus fresh iterations of the Fendi Club and Fendi Crest — each piece telling its own modern masculine story.
In a world where fashion and celebrity blur by the minute, Fendi and Ren Meguro have made something refreshingly timeless: a campaign that doesn’t just sell clothes, but makes a statement. A new kind of man is here — thoughtful, stylish, and sure of his place in the world.
And if this is what the next 100 years of Fendi looks like, we’re in.
